- Upside
- Posts
- Issue #29: Earth's Battery Revolution
Issue #29: Earth's Battery Revolution
Issue #29: Earth's Battery Revolution

Good morning and happy Friday, startup enthusiasts! Today we're diving deep into the earth's potential as a massive battery, exploring AI's role in hiring and marketing, and examining the challenges facing fintech. Grab your coffee and let's get energized!
Sage Geosystems: Turning the Earth into a Giant Battery
In the sun-baked expanse of Starr County, Texas, a startup is quite literally shaking up the renewable energy landscape. Sage Geosystems, led by former oil and gas veterans, is pioneering a novel approach to geothermal energy that could revolutionize how we store and generate clean power.
Key Points:
Developing "geopressured geothermal systems" that act as both energy generators and massive batteries
Building first commercial-scale 3MW facility near San Antonio, partnering with San Miguel Electric Cooperative Inc.
Aims to provide continuous power at around 10 cents per kilowatt-hour
Plans to start drilling in September and begin operations in December
Sage's approach is ingeniously simple yet profoundly impactful: use deep wells as giant batteries by injecting water under pressure and releasing it to generate electricity when needed. It's like having a geyser on demand, but one that can power hundreds of homes.
"It was literally vibrating the ground," recalls CEO Cindy Taff, describing the moment she realized the potential of their technology. This visceral experience underscores the raw power Sage is tapping into.
The implications are enormous. By offering a steady, clean power source that can complement intermittent renewables like solar and wind, Sage could help solve one of the biggest challenges in the transition to clean energy. Their technology could be particularly game-changing for energy-intensive operations like data centers, which require constant, reliable power.
But Sage's ambitions don't stop at power generation. The company sees its wells as a way to store excess renewable energy, effectively turning the Earth into a massive battery. This dual functionality could be a key piece in the puzzle of a 100% renewable energy grid.
As we grapple with the urgent need to decarbonize our energy systems, the question now is: Could Sage's technology be the breakthrough we've been waiting for? And how might this reshape our approach to renewable energy infrastructure?
Today’s Sponsor
All your news. None of the bias.
Be the smartest person in the room by reading 1440! Dive into 1440, where 3.5 million readers find their daily, fact-based news fix. We navigate through 100+ sources to deliver a comprehensive roundup from every corner of the internet – politics, global events, business, and culture, all in a quick, 5-minute newsletter. It's completely free and devoid of bias or political influence, ensuring you get the facts straight.
Vocabulary
💡Each edition we’ll bring you a new “Startup word” to help bolster your vocabulary and understanding of the subject!
Geothermal: adjective /ˌdʒiː.əʊˈθɜː.məl/
Definition: Relating to or produced by the internal heat of the earth.
Why It Matters: In the startup world, geothermal energy is becoming increasingly important as companies seek sustainable and reliable energy sources. It represents a form of renewable energy that isn't dependent on weather conditions, unlike solar or wind power.
In Action: Sage Geosystems is harnessing geothermal energy in an innovative way, using deep wells not only to generate electricity from the earth's heat but also as a method of energy storage. This application of geothermal technology could potentially revolutionize the renewable energy sector.
Quick Bites
🕵️ Ferretly Raises $2.5M for AI-Powered Social Media Vetting:
San Francisco-based Ferretly has secured $2.5 million in seed funding to expand its AI-driven social media screening platform. The startup, which helps hiring managers assess candidates' online behavior, is launching a new tool specifically for screening election personnel. With clients in 32 countries, including Deloitte and Paramount Global, Ferretly is at the forefront of the evolving landscape of background checks in the digital age. Read more
🔍 Profound Secures $3.5M to Optimize AI Search Presence:
New York-based Profound has raised $3.5 million in seed funding to help brands navigate the new frontier of AI-powered search. The startup's platform tracks how brands appear in AI chatbot responses, offering insights to optimize their presence in this evolving search landscape. With backing from Khosla Ventures and Saga, Profound aims to become the go-to solution for companies looking to understand their AI search footprint.
📊 Encord Lands $30M for AI Data Development Tools:
London and San Francisco-based Encord has secured $30 million in Series B funding to expand its "data development" platform for AI. The startup's tools help companies manage and prepare data for AI models, addressing the crucial need for efficient data labeling and annotation. With 120 customers including Philips and Cedars-Sinai, Encord is poised to play a significant role in the growing market for AI data preparation tools.
Startup Shutdown Of The Day :(
Tally: When Debt Management Meets Its Own Financial Hurdle

San Francisco-based fintech startup Tally, which aimed to help consumers manage and pay off credit card debt, has announced its shutdown after nearly nine years of operation.
Key Points:
Founded in 2015, Tally raised a total of $172 million in funding
Last funding round was an $80 million Series D in October 2022, valuing the company at $855 million
CEO Jason Brown cited inability to secure necessary funding as the reason for shutdown
Closure affects 183 employees
Tally's demise highlights the challenges facing fintech startups in the current economic climate. Despite its innovative approach to debt management and previous success in fundraising, the company couldn't secure the capital needed to continue operations.
The startup's journey serves as a cautionary tale about the volatility of the fintech sector and the importance of sustainable business models. It underscores how even well-funded startups with seemingly solid value propositions can struggle when investor sentiment shifts.
As we reflect on Tally's closure, it's worth considering: How can fintech startups build more resilient business models in a fluctuating funding environment? Is there a way to balance rapid growth with financial sustainability in the debt management space?
What did you think of today's email?Your feedback helps us create better emails for you! |