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Inaugural Issue

Welcome to the first issue of Upside. This is the first of many, but in our newsletter we’ll be diving deep into the latest investment trends, spotlighting startups that are disrupting the status quo, and giving you exclusive interviews with venture capital mavens.
Spotlight
Butternut Box Fetches a Hefty $354M Investment to Expand Its Paws Across Europe

In a significant move that underscores the burgeoning pet food market, U.K.-based startup Butternut Box has secured a whopping £280 million ($354 million) in a funding round led by General Atlantic and L Catterton. Founded in 2016, the company specializes in preparing and delivering "human-quality" dog food and supplements. Prior to this round, Butternut Box had raised just over $110 million, making this latest investment a standout in a VC landscape often focused on smaller, early-stage investments.
The funding comes at a time when the global pet food market is estimated to be worth $100 billion, with dog food alone accounting for more than 40% of that market. However, the issue of canine obesity looms large, with an estimated 65% of dogs in the U.K. being overweight. Butternut Box aims to address this with its health-focused meals and snacks, offered via a regular subscription model. Currently serving markets in the U.K., Ireland, Netherlands, Poland, and Belgium, the startup plans to use the new funds to expand further into Europe.
The significance of this investment lies not just in the substantial amount raised but also in what it signals about the pet food market's potential and the growing consumer demand for high-quality, health-focused products. With this capital injection, Butternut Box is well-positioned to lead in a niche that combines pet wellness with convenience, setting a precedent for future investments in the pet care sector.
Quick Bites
Josys Secures $93M
Wayflyer Lands $1B Off-Balance Sheet Deal
Point.me Secures $10M for Real-Time Flight Rewards
Kotani Pay Raises $2M for Crypto Remittances
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